What’s ad?

Abbrev. for advertising.

The Latin ‘ad’ carries the idea of “in the direction of” and combines with many Latin roots to make common English words.

What’s pineapple?

A fruit: Ananas comosus.

One of the most commercially important plants which carry out CAM photosynthesis.

PPS: The fruit of a pineapple are arranged in two interlocking spirals, eight spirals in one direction, thirteen in the other; each being a Fibonacci number.

What’s adPineapple?

Following the above, if our math is correct: a tasty, versatile, commercially-minded mix of creativity and measurement.   Much like us.