Thanks for the caution,

Sincerely,

The Earth

Former chairman of IAB, Shelby Bonnie writes a piece called “Let’s Kill the CPM” for TechCrunch.

His basic argument: selling eyeballs causes publishers to sellout and load each page up with way too many ‘impressions’ (coughTechCrunchcough), which inevitably return less (zero) value to advertisers as well as stifle creativity in the innovation department. And of course, lead to disenchanted users. see: AdBlock Plus.

This camp is in whole agreement. Two points to make – a caveat and an idealistic solution. Continue reading →

Totally innocent skit from a British kid’s show, a long time ago…(if you think otherwise, surely its YOUR mind in the gutter).

Youtube’s comment section. Where the least intelligent internet trolls usually congregate to trade witticisms like “OMG! U R SO GAYYYY!!!!” and “LOLOL”.

Until Chris Finke‘s genius Firefox add-on: YouTube Comment Snob.

The elitist filter works like this: comments aren’t displayed, if they show any of the following symptoms of illiteracy:

* More than # spelling mistakes: The number of mistakes is customizable, and the extension uses Firefox’s built-in spell checker.
* All capital letters
* No capital letters
* Doesn’t start with a capital letter
* Excessive punctuation (!!!! ????)
* Excessive capitalization
* Profanity

From hasmanythrough, a vicious cycle I’m sure many programmers are familiar with…

(read the first comment for a poignant addendum).

Morally reprehensible?

Personally, we think so – irreverent, in the least. But, its got us talking and thus has achieved their objective (soul sale to the devil notwithstanding).

The whole ‘shock campaign‘ by the Belgian humour mag.

A costly call:

Hey, Microsoft marketing staff in Poland: Subtle, very subtle.

“Managing Expectations” – cliched business consultancy buzzword with some inarguable philosophical merit.

The Wall Street Journal reviews the book “The Management Myth” which amongst other criticisms, eschews the culture of freshly graduated consultants thrust into the position of formulaic hyper-analysis of large corporations with only academic experience in their tool belt.
Continue reading →

Sex. Still shouldering a lot of the load in the selling department.