Stage 1: Observation

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We are often asked ‘How do you approach Social Media?’ or the more blanket ‘What is your social media strategy?’  The following is a 5-part series with some high-level insight to the main stages in an adPioneers Social Media program .

 

When we  start a Social Media program for anyone, we have you (business or brand) answer this question: “Why do people like me?”

Is it your strong focus on customer service, your creativity, a lovable mom n pop brand, or prices that can’t be beat?

While effective social media is about trusting your gut, there is a a fair amount of homework you should do prior to  engaging with your consumers.  In short: Be careful.  (Witness some disasters).

Being confident in your brand and showcasing reasons people like you, is a good starting point.  A focus on conversation, rather than a soapbox for you to advertise your specials 12 times a day, is a general rule of thumb to help engage ambassadors at an organic level.

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Since we are research junkies at heart, a key adPioneers’ strength is helping identify this message and the market — it starts with these key steps:

Listening: Using online listening and monitoring tools, we track tens of millions of  conversations and instances online, associated with keywords specific to the brand, product or service.


Reporting:  We distill the findings, trends, analytics, qualitative social media conversations into an executive report.

 

This report helps provide the important initial benchmarks  to begin making an impact in our next stage.

 

(For the next in this series check out Stage 2: Setting the Stage.)

 

 

On innovation

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“gee! an mp3 player with a HD! how original! kinda reminds me of a JUKEBOX i once knew.. ”

Just because you can’t fit it within the context of today’s rules, doesn’t mean it isn’t viable for tomorrow’s.

Witness some of the negative backlash Apple junkies spewed, when the iPod was announced in 2001.

Usual MSFT spin

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linux_wallpaper_fuck_microsoft

Microsoft’s marketing claim:

“Web sites and HTML5 run best when they run natively, on a browser optimized for the operating system on your device. We built IE9 from the ground up for HTML5 and for Windows to deliver the most native HTML5 experience and the best Web experience on Windows. The only native experience of the Web of HTML5 today is on Windows 7 with IE9.”

Opera’s Bruce Lawson retorts (sensibly):

“The beauty of the Web is that it’s not native to anything. It works on the newest Android phone, any desktop browser and even the ancient Nokia phone a friend of mine in India has. Even though the native devices are completely different, the thing that unifies them is the Web. And HTML5 is the new evolution of the lingua franca of the Web.”

Mozilla put up a satirical website in response.