Once the campaign is created, it’s time to join the conversation. We define the voice and message in tandem with your brand guidelines and pay attention to the reaction of the audience in order to respond and improve content, define future engagement, and create compelling dialogue with fans.

Conversation:  We take the first-steps of engagement based on the nature of existing dialogue and start the proactive broadcasting of activity, events, content and announcements. By hearing and observing the responses and mannerisms of those who interact with the brand, we can source ideas, foster innovation, earn inspiration, learn, and convey empathy.

Relevance & Visibility: In order to find the channels where the most impact will be made, our online brand managers search across the entire web to locate where influential dialogue occurs and who is saying it. Through our advanced listening software, we can find the needle in the haystack, the key influencers or negative sentiment that has major impact on your business.

Reputation & Response: Monitoring channels for potentially heated, viral, and emotional activity in order to extinguish a crisis or fan the flames of positive support is an adPioneers specialty.
Metrics: Excellent campaigns are defined by setting benchmarks for performance and then exceeding them. Usually, this is measured by: friends, fans, followers, conversations, sentiment, mentions, traffic, and reach. The adPioneers way emphasizes the use of Metrics to measure the progress of social media marketing campaigns.

(For the next in this series check out Stage 4: Defining Experience & Conversion)